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Top Five Mobile Marketing Text Message Advertising Mistakes One Really Should Hold Off
Mobile marketing text message advertising is indeed the latest addition to interactive advertising. From the name "Mobile" itself, it obviously represents the utilization of mobile devices as a way to reach to people in marketing communications. This advertising tool benefits many businesses by allowing them to make best use of the different ways people are using mobile phones today.However, to utilize mobile marketing text message advertising to its full capabilities is to basically increase profits and ROI.
If you are planning to build a massive list of consumers who will buy from you repeatedly, here are a few marketing slip-ups you should stay away from:
Mistake #1: No Call to Action
» Irrespective of how great your business is, you are still missing opportunities to get new consumers if your mobile promotions do not contain a call to action. Make people aware of your marketing text message promotion and publicize it on all of your marketing products. Most importantly, tell people to enroll in your mobile list to receive cool free gifts and more promotional offers. If you don't tell them to join, most won't.
Mistake #2: No Customer Incentive for Registering
» The other powerful marketing strategy is to have sign-up bonuses. Customers will be encouraged to be part of your mobile list if they receive an immediate incentive. For instance, if you are fast food chain, you may offer "FREE MEAL worth $ 5" as a sign-up reward. The customer would have to present your text message offer on their next visit to redeem it.
Mistake #3: Giving Off Too Many Offers
» Although sending offers frequently can be appealing and may get your customers attention, it is annoying which may result in some customers unsubscribing from your list. Also, sending offers quite often can have a negative impact as it does not give customers excitement on what they miss. Text offers sent once a week or twice a month is more beneficial because customers are given time to see the advantages of the offers and will anticipate future ones.
Mistake #4: No Customer-Retention Incentives
» Customers are likely to stay on a mobile list if they are given "freebies" and good discounts every once in a while. Don't make all of your messages an attempt to sell something. But, when marketing your text message to your list of subscribers come up with some nice offers that will make them delighted as well as keep a steady flow of income coming into your business. Some examples of effective customer rewards options would be "FREE STUFF," "50% OFF," and "BUY ONE, GET ONE FREE."
Mistake #5: No Referral Program in Place
» Of course, people tend to share and talk with their friends and family members about any nice offers they've got. When your customers are satisfied by your products or services, they will likely recommend it to a family member or friend. So, you can make this process easy for them by implementing a mobile "Refer a friend" scheme. Give your "referring" customers a nice reward for referring others and watch your list and ROI quickly improve.
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